OPEN2INNOVATE
LIVING LAB
A multidisciplinary playground where skills, ideas, and projects are born to enhance the strategic vision of local stakeholders.
The O2I Living Lab is a space for interconnection and innovation, created within Clust-ER Innovate in collaboration with the Department of Economics and Management of the University of Ferrara.
We explore future scenarios for the application of AI and GenAI, adopting a future-conscious innovation approach.
We develop forecasting capabilities to guide the informed adoption of enabling technologies, ensuring that today’s actions contribute to building a competitive digital future based on ethics and sustainability.
We analyze the scenarios and impacts of AI and GenAI from economic, environmental, and social perspectives, offering strategic insights to stakeholders in support of regional competitiveness.
We foster the creation of interconnections and projects among economists, entrepreneurs, legal experts, citizens, and policy makers.

Knowledge and Skills
Sharing of know-how and case histories, development of surveys and socio-economic analysis.

Capacity Building
Development and strengthening of territorial capabilities in the areas of forecasting and future studies.

Innovation Support
Organization of idea-generation workshops and project creation.

Connection and Collaboration
Creation of multidisciplinary networks on a national and international scale, and dedicated missions.
Why do we do it?
Because our Emilia-Romagna region boasts a solid technological capacity and development potential, and because we are aware that the complexity of digital transformation requires strategic thinking and shared design skills capable of turning innovation into value for the community.
The Living Lab helps local stakeholders focus on the future, freeing them from the pressures of daily routines and providing practical tools to apply foresight techniques and develop innovative solutions that ensure a sustainable competitive advantage. It facilitates access to a network of experts and innovation resources, creating opportunities for growth and sustainable development.
L’Ikigai for Business
Ikigai for Business is a Japanese concept that represents the “reason for being” of a company, project, or individual. It integrates four key elements: what you love to do, what you are good at, what the world needs, and what you can be paid for. This approach leads to greater personal and professional satisfaction, as one works with passion, contributes positively to the world, and receives fair compensation.
That’s why we chose Ikigai as a tool to illustrate the Living Lab, because we want to find that intersection of possibilities and usefulness that helps outline new sustainable perspectives in the use of AI, providing stakeholders with effective methods for adopting it.

ENoLL Certification
Clust-ER Innovate is currently in the process of obtaining certification from ENoLL – European Network of Living Lab.
The European Network of Living Lab – ENoLL is a non-profit international association that aims to promote and enhance innovation ecosystems driven by users, more specifically the concept of living labs at a global level. ENoLL focuses on facilitating the exchange of knowledge, joint actions, and project partnerships among its 480 members, supporting EU policies, promoting living labs, and enabling their implementation worldwide.